About Us

About the Designer

Born and raised in a culturally rich environment, I always found myself drawn toward the beauty of handcrafted textiles and intricate design. After completing my studies, I realized that my true calling lay not in following a conventional path, but in building something of my own—something that blended tradition with personal creativity.

What began as a small passion project from my home—curating and designing elegant ethnic pieces for close friends and family—gradually evolved into what is now AURA Boutique by Sneha. The boutique became a space where I could bring my love for Indian heritage, art, and fabric to life, and connect deeply with the beauty of personalized, handcrafted fashion.

Without a formal education in design, I leaned heavily on my instincts, hands-on learning, and the incredible artistry of local craftspeople. My journey was shaped by perseverance, countless hours of experimentation, and the unwavering belief that fashion should feel soulful and empowering.

Today, AURA is more than just a boutique—it's a growing family of artisans, weavers, and creative thinkers from across India. Together, we work with passion to create pieces that celebrate femininity, elegance, and the timeless charm of Indian craftsmanship. Seeing our creations become a part of someone’s special moments continues to be my greatest reward and motivation.